Consumerism and materialism are what motivate Jihay Kang to produce her artwork. She combines iconic images and bright colors to create a superficial advertisement for the enjoyment of the viewer, but with a message. Often we find the real Jihay Kang hidden in the imagery of the works. 

Kang's art background begins in South Korea at the Kyonggi University in Seoul where she earned her Bachelors in Fine Arts. Kang then came to the U.S. to earn a Bachelors in Visual Arts and then a Masters in Fine Arts in 2007 in New York before returning to South Korea.